#Tangible benefits examples update
#Tangible benefits examples professional

Consider using videos instead of long text articles.Use scheduling platforms to posts to manage users’ expectations and staff workload commitments around busy periods.Identify how often and by whom channels will be maintained.While best practices for posting frequency differ for each social media platform, a general rule of thumb is 3-5 posts a week. Keep the content you share current and accurate.Mine the knowledge and expertise at your firm to share content potential clients will find useful and relevant.

#Tangible benefits examples update

Determine what types of useful and timely information can be shared on social media (e.g., content about a tax update or regulatory changes).

Consider where your audience already is, any cost implications, overall effectiveness, etc.

Choose the most appropriate social media channel for your audience, message and needs (e.g., LinkedIn, Facebook and/or Twitter).

What tips can be shared on using social media channels?

Consider using a newsletter or email updates to existing and new clients.

Explore opportunities around cross-selling services (again, recognizing any ethical restrictions).

Attend business networking events and become involved with your local chambers of commerce.

Existing clients can provide testimonials, which can be circulated as part of the firm’s marketing material for a targeted audience.

Advertising in newspapers and magazines can be expensive ensure your spend reaches the audience you want!

To reach out to new clients, social media is low cost but requires a longer term commitment.

For existing clients, the firm should have a practice management system to capture potential client needs.

(Note: Firms’ need to be aware of any local regulations or legislation that may restrict certain marketing activities.) What techniques can be used to market services to new and existing clients?

Staff must reflect brand positioning and firm’s core values-at all times.

Consult with stakeholders on what resonates with them-you may discover new strengths! Your brand and services should reflect those, and align with the firm’s longer-term business strategy.

Consider using an external expert to establish the brand.

How should practices develop their brand and visual identity?

contemporary, but able to evolve over time.

consistently applied: colors, logo, “tagline”, etc.

in line with the firm’s values (e.g., integrity and expertise).

easy to remember, distinctive and unique.

believable, recognizable and trustworthy.

Members from around the world shared their brand and marketing top tips and best practices. The IFAC SMP Committee recently focused on SMPs branding and marketing challenges. And it should be supported by, and reflected in, your team and practice culture. It should be purposeful, consistently building an emotional connection with its audience. Releasing the tangible benefits of your brand-attracting new clients and indeed making hiring easier-depends on a clear, compelling marketing message.

In addition, competition (e.g., other practices or professions) was the third highest environmental factor SMPs expect to impact their practice over the next five years.

These were the first and fourth top challenges, respectively.

39% rated competitor differentiation as a further challenge.

46% rated attracting new clients a high or very high challenge.

However, there’s strong realization that marketing is important. These days, your website is an advertising billboard to your services and its quality ‘look and feel’ will be key to ‘attracting eyeballs’ and keeping their attention. In today’s world, relying on ‘word of mouth’ recommendations and ‘waiting for them to call’ are not viable marketing plans. IFAC’s study The Role of SMPs in Providing Business Support to SMEs-New Evidence revealed many SMPs do not actively market their service. But when did you last pause to review your firm’s brand? Does it accurately reflect your professionalism and the services you and your team provide? Is it a brand you’re 100% proud to own? If you hesitated to answer either of these questions, you’re not alone! Many small and medium practices lack time, expertise or access to good counsel to realize their brand’s potential, so here’s some simple tips and an easy check-list to help your practice differentiate itself in the market-and compete for new clients.

#Tangible benefits examples professional

You’ve worked hard to earn your professional qualification and build and grow your own practice.